Quest is a future-focused insight firm.
We help your brand expand and grow based on data-supported consumer insight and innovation. We help uncover rich insight into the ever changing consumer's mind, heart and behavior.

 

  • Our clients hire Quest when they are ready to venture beyond what they know, what they believe, and what they have mastered. Our forward thinking means not dwelling in the past – rather, efficiently moving into new categories and communication strategies that will reliably lead to new sources of revenue.

    Our unique set of tools and insight framework guarantee that our clients have the very best information to ensure the growth process is driven by educated decisions that will ultimately lead to in-market success.

    Our clients see Quest as a key element in the quest for growth.

  • The disciplined
    Quest Insight Framework
    helps you obtain consumer dedication to your brand.

    assessing the LANDSCAPE
    Prepare your brand for ever-changing conditions, competition and culture shifts

    the WHO
    Defines the subset of consumers your brand or offering can effectively target

    the WHAT
    Identifies products and services with richest potential, and what your brand should represent to your consumer

    the HOW
    Explores how your target consumer should experience your brand on multiple levels of engagement

  • BRIAN WATKINS

    CEO
    Brian has spent his entire career focused on innovation and customer insights. His fusion of client-side multinational experience and senior leadership experience in the consulting area has given him the perfect foundation to lead Quest. Brian has been instrumental in bringing successful innovations to market for some of the world’s top brands, including Anheuser Busch, ConAgra, Kellogg’s, Purina, Nestlé, Sara Lee, United Airlines, Kraft, Eastman Kodak, Delta Airlines and countless others.
    bwatkins@quest-insight.com

     

    Rick Cain

    Senior Vice President
    Rick’s multi-faceted experience spans consumer packaged goods, retail, restaurants, and travel. Rick’s areas of expertise include marketing issue identification, research design, and marketing implications. In his 30+ years on both the client and supplier side, he has obtained a broad base of experience in marketing research techniques and study methodologies. Rick is a past president of the Travel and Tourism Research Association (TTRA) and is a frequent speaker at conferences.
    rcain@quest-insight.com

     

    Lauri Hershner

    Insights Director
    Lauri’s focus is uncovering the real, fresh, game-changing consumer insights for businesses and brands. With a unique background in both psychology and business, Lauri is a rare breed: a classically-trained market researcher with a creative side and a passion for developing innovative methods that bring the target viewpoint to life through creative interpretation and insight.
    lhershner@quest-insight.com