The How | Quest Insight

the HOW

Explores how your target consumer should experience your brand on multiple levels of engagement

Are you ready for a real view of how your target audience uses and reacts to your new product?
To obtain the richest insight, it is crucial to spend time with your consumers using your product in their natural environment on their terms.
productVUE is Quest’s qualitative-quantitative hybrid In-Home-Usage-Test (IHUT) tool. productVUE is designed not only to explore the quantitative metrics of satisfaction, usage, and purchase/re-usage intent, but also provides an unbiased, consumer-generated view of the product in its authentic target environment. See your product through your target audience’s eyes, and hear actual consumer commentary for a human perspective that adds depth to your data.
- Pre- and post-usage product diagnostics
- Highlights from consumer-generated product usage videos – analyzed, edited, and summarized for your convenience
- Robust diagnostics on product performance (Appeal, Concept-Product Fit, Re-Purchase Intent, etc.)
- Specific improvement opportunities (regarding elements such as product, packaging, and usage directions)
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Have you uncovered a distinct and relevant brand positioning that resonates in the hearts and minds of your target audience?
In developing communication strategies, it is critical that the brand experience strikes an authentic chord with your target. Your brand positioning must be effective on several levels in order to achieve sustainable brand dedication.
In positioningVUE, Quest offers a unique service that tests alternatives in order to determine which positioning best meets essential metrics.
- Quantification as to which positioning alternative:
- Insight into specific positioning components which contribute to or detract from your position’s performance
- Confidence in the effectiveness of your brand’s position
- Suggestions for optimization prior to brand roll-out
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