Does your brand take a proven approach to identifying white spaces and/or platforms for continued brand growth?
Quest believes that a disciplined yet creative development and validation process leads to the most solid brand growth opportunities.
nextVUE combines a unique, imaginative brainstorming session with a robust quantitative study to identify and validate strong opportunity areas for your category.
Are you tired of waiting weeks for results from cumbersome concept testing methodologies?
Quest believes that timing matters when testing and launching new products. In most cases, our agility allows us to field, analyze, and report concept data within seven days of reviewing the final concept.
Make confident, fact-based resourcing decisions faster than ever using ideaVUE: our quantitative concept evaluation tool that combines traditional key metric measurement with optional deep optimization metrics.