Have you uncovered a distinctive and relevant brand and product positioning that resonates in the hearts and minds of your target audience?
In developing communication strategies, it is critical that the essence strikes an authentic chord with your target. Your positioning must be effective on several levels in order to achieve sustainable dedication.
Quest offers a unique service that tests alternatives in order to determine which positioning best meets essential metrics that ensures well-rounded market delivery.
Does your brand take a proven approach to identifying white spaces and/or platforms for continued brand growth?
Quest believes that a disciplined yet creative process leads to the best brand growth opportunities.
combines a unique, imaginative brainstorming session with a robust quantitative study to identify and validate strong opportunity areas for your category or brand.
Are you tired of spending a lot of money just to wait weeks for results from cumbersome concept testing methodologies?
Quest believes that timing matters when testing and launching new products. In most cases, our agility allows us to field, analyze, and report concept data within seven to ten days of receiving the final concept.
our quantitative concept evaluation tool that combines traditional key metric measurements with deep optimization metrics to help you make confident, fact-based resourcing decisions faster than ever.