The world in which your target segments live changes constantly - how well do you keep abreast of how individuals in your target segments change from year to year?
Quest believes it is critical to be aware of how consumers in your target segments change as individuals so you can proactively adjust to ensure communication and products will meet their needs in the ever-changing world.
Call on checkupVUE:
an annual segmentation quantitative checkup initiative that ensures you have the most in-depth and up-to-date understanding of your brand’s target segments. Quest’s checkup allows you to have the most current information on demographic, psychographic, attitudinal, media usage, and need shifts so you can take action before the competition.
How well do you understand your brand’s target audiences? Do you know which targets can have the greatest impact on your brand, both short and long-term?
The world’s most successful brands target only a fraction of their potential category users.
Quest believes it is critical to define your brand’s “who” in order to understand the prime prospects for your brand those who form the foundation of your business – and how to market to them successfully.
a robust quantitative segmentation initiative that generates a deeper understanding of a brand’s true target. segmentVUE delivers clear direction on who to focus on – and who to ignore – when it comes to product development and marketing efforts.
Are you missing key information about your target audience? Are you able to uncover insights that have not been directly expressed or have perhaps been overlooked by more traditional research methods?
To obtain the richest insight, it is important to be with consumers as they experience the category in their natural environment.
Quest’s ethnographic immersion tools are designed not only to explore current usage (likes, dislikes, frustrations, occasions), but to push your target to think aspirationally about the potential and future of a category.
Our in-person and consumer-generated tools deliver insights others often miss while providing an in-depth view of consumers that many never see.