We use a combination of validated, proprietary tools and custom content to ensure all of our studies are uniquely tailored to answer your business questions while also providing relevant benchmarks and success criteria.

OUR SPECIALIZED EXPERTISE

  • innovation white space identification

  • Package Testing

  • path-to-purchase / journey mapping

  • Pricing Research

  • Pulse / Wave Brand & Advertising Tracking

  • Naming Research

  • shelf-space optimization

  • SOCIAL MEDIA LISTENING

  • Advertising / Creative Testing

  • Attitude & Usage /
    Habits and Practices

  • Brand health / equity

  • Brand Positioning

  • Concept Testing

  • CONJOINT / DISCRETE CHOICE 

  • Customer satisfaction

  • CUSTOMER SEGMENTATION

  • ethnography


our unique tools based on Quest's Insight Framework

Assessing The Landscape

Prepare your brand for ever-changing conditions, competition and culture shifts

The WHO

Define the subset of consumer your brand or offering can effectively target

The WHAT

Identifies products and services with richest potential, and what your brand should represent to your consumer

The HOW

Explores how your target consumer should experience your brand on multiple levels of engagement

 

WANT NON-STOP INSIGHTS ALL YEAR LONG?

CHECK OUT OUR INSIGHTS365 PROGRAM